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Thank you, Corona!

Posted on April 13 2020

Here we are, staying at home way more than we care to, wondering when we are ever going back to normal. If there is ever going to be normal.

Corona changed everything. It changed the scenery in the jewelry world as well. A lot of independent jewelers swallowed hard and wondered if they would make it. What is the future of fine jewelry from here on? How are people going to afford buying jewelry, especially with gold prices going back up again?

The answer is brutally simple. They won't. People will not buy expensive jewelry. For awhile...

But if we have learnt anything from the Corona isolation, is that we are going to change the way we do things. It's only natural to switch from buying jewelry to renting jewelry on an as needed basis. It's affordable, easy, and it just makes sense. 

Prospect Jewelers is proud to be a vendor of Trejours, a fine jewelry rental platform, that just launched - yes, in times of Corona. To find out more about it, how it works, and how ridiculously affordable it is, go to

Stay safe! This too shall pass. 



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